Bringing Formula E to Life – Content Creation for Porsche Motorsport

Since 2022, I have been part of the TAG Heuer Porsche Formula E Team, capturing the intensity, precision, and emotions of electric racing at the highest level. My role has evolved over the years, always focused on delivering high-quality, engaging content that brings fans closer to the action.

I initially worked on the Porsche Virtual Experience, a dedicated platform where I produced short-form videos and live reports from race weekends. Over time, my focus shifted towards managing and creating content for the Porsche Motorsport Instagram account, ensuring real-time coverage that reflects the thrill and energy of each race.

Beyond social media, I also work on sponsor and partner activations, producing branded content that highlights Porsche’s key collaborations in Formula E. Whether I’m behind the camera or in the editing suite, my goal is to capture the essence of this cutting-edge championship and translate it into compelling visual storytelling.

Having attended over 50 Formula E races worldwide, I’ve been privileged to document some of the sport’s most unforgettable moments—including Porsche’s historic 2024 World Championship title. Being part of this journey, capturing the victories, challenges, and raw emotions, has been an experience like no other.